Over the past seven years of doing community-based work, I've heard the phrase "hard to reach" more times than I can count. It is often used to describe people experiencing homelessness, serious mental illness, substance use, housing instability, or other complex barriers. Someone doesn't answer the phone. They miss an appointment. They don't complete a referral. They disengage from a program. Eventually, they become "hard to reach." But I've started wondering whether we're d